Audi India for one has never shied away from stating that it wants to be number one among the luxury marquees in the country. And it hasn't tried to hide behind a moral curtain either, just in case it failed to achieve its objective. I guess this had something to do with the confidence that Audi had both in its product lineup as well as its strategy at the retail end of things. And it surely has paid off because Audi India with sales of 2616 units in the first quarter of this calendar has not only registered over 15 per cent growth compared to the same quarter last year, it has also now become the number one luxury car maker in the country in sales volume.
