We were visiting, in short, to understand just why BMW has found it important to have design and research capability in China. As it turns out, answering those questions also served to shed some light on the Chinese auto market as a whole – what it looks like today and where it's going over the next few years.
Of course, the basic idea of developing new facilities and human resources in a foreign market is to be able to better design and build cars for that market. In terms of design, this isn't a new concept. In terms of BMW design, and more specifically its DesignworksUSA team, the concept has been a reality for more than ten years now. In Shanghai, the process is just getting going, with the BMW team getting a late start, setting up shop just last year.
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